How ClickScore Works & More

You’ll get actionable results and better understanding with a free report from ClickScore. This unique tool was invented by the online growth and data science experts at Clickscore, to help people like you get more from money invested in Google Ads.

Section Image
Frequently Asked Questions

You want less mystery around digital marketing. We do too. Let’s start with some answers to clear up confusion about ClickScore and some common pay-per-click marketing terms.

  • Why is it a good idea to have ClickScore evaluate Google Ads?

    It’s crucial to know where your keywords stand, see what’s holding them back, and understand the quality of your post-click experience. This is what makes it possible to optimize Google Ads strategy and ROI. But with a constantly evolving online world, it can be hard for even the most experienced marketing manager to keep up. ClickScore shines a light on important insights, saving time and helping you take the right actions.

  • How does ClickScore protect Google Ads account security and login credentials?

    Security is something we take very seriously, we do everything to ensure your data is safe and secure. To run ClickScore, we only gain read-only access to analyze your data. Your account is still protected by Google and you have complete control over your account.

  • What’s included with a free report from ClickScore?

    Created by people who are serious about the science of online search, ClickScore does a thorough analysis of keywords, match types, quality scores, negative keyword usage, campaign longevity and your particular industry. A free ClickScore report includes scores in three essential areas of PPC performance: keyword relevancy, negative keywords and quality score. These scores are benchmarks for potential, that take on true meaning when combined with the information we include to help with score interpretation and corrective actions: details about the meaning of each score, insights to increase efficiency, and ideas to eliminate waste.

  • What is keyword relevancy, and why do I care about it?

    Keyword relevancy impacts how your PPC campaigns ultimately perform. Relevancy matters because if you’re choosing the wrong keywords then you’re in the wrong online search “conversations,” and can miss valuable opportunities to connect with customers online. ClickScore evaluates keyword relevancy by measuring results, and this information provides a clear path for your ideal campaign strategy.

  • What are negative keywords? Am I missing out if I don’t use them?

    Negative keywords tell Google Ads not to display your ad when someone’s search entry includes them. They help ensure your ads show up only for people looking for what you offer, and help keep PPC budgets in check. If you were, for example, a food truck selling dessert sandwiches made with chocolate chip cookies and frozen custard, you might choose “gluten free” and “lactose free” for negative keywords, because your cookies aren’t gluten free and your custard is made with real dairy.

  • What is the significance of my quality score from Google Ads?

    Google provides a quality score for keywords, ads, and landing pages that are all connected. They use a scale from 1 to 10, with higher numbers being better quality. To assign a quality score, Google reviews the ad you connect to a particular keyword grouping (or campaign), as well as the post-click landing page that you send people to after clicking your ad. When there is a better content match – or more keyword search relevancy within the entire experience you offer – you have a higher quality score.

  • Still have questions?

    Feel free to ask Clickscore directly, by phone or email. One of our PPC experts will get back to you in 24 hours or less.

What You Get

Learn what you’re doing right, what needs work, and how to improve.

ClickScore prepares your free report in just seconds, but don’t let that blazing speed create any doubt about the value of your results. ClickScore’s sophisticated analysis is based on the knowledge of practiced PPC experts. Your report includes topline scores in three key areas, plus helpful details about how to take advantage of opportunities for improvement.

Score Graphic
Privacy Policy for Clickscore

Privacy Policy Overview

At Clickscore, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Clickscore and how
we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Clickscore. This policy is not applicable to any information collected offline or via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your basic contact information, including items such as name and email address.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Send you emails
  • Find and prevent fraud

Log Files

Clickscore follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Third Party Privacy Policies

Clickscore’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

CCPA Privacy Rights

Under the CCPA, among other rights, California consumers have the right to:

Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.

Request that a business delete any personal data about the consumer that a business has collected.

Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Clickscore does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

ClickScore is fast, free and secure.

Try it now and learn what your Google Ads account can do better.