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Created on: 01/01/1970 | 12:00 am
ClickScore
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Targeting in digital marketing is a powerful tool that can help you reach your desired audience and maximize the effectiveness of your ad campaigns. It involves selecting specific keywords, placements, audiences, and more to refine which people will see your ads.
At its best, digital marketing messaging should be creative and adaptive — constantly changing based on new customer insights and feedback — while still keeping a unified ‘brand voice’ throughout each piece of content you create.
Experience is the user interface and customer journey a visitor has when they first enter your website through a specific landing page. Optimizing this to ensure each user finds the information they are searching for is a ClickScore best practice.